giotto consulting

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The wine between innovation and tradition 

The modern history of the wine - vineyard and winery - has remained unchanged or almost as stuck on a still image, for many centuries. Few innovations and few discoveries that have come to disrupt the peaceful conduct. Actually, until the wine has been considered a food, there was no reason to waste time on topics considered futile. Hand in hand with the development of the communications and with the growing rapidity of the transport, has grown the trade: the wine has become an important object of exchange. Until weren't born the first wine-growing areas with declared commercial purposes - let's think to the "Aquitaine" with the first specialized vineyards to supply the markets of Northern Europe - produce wine was one of the many jobs which committed the farmer during the year, to feed his family.
In addition to the vine, there was to treat the orchards and the gardens, not to mention the healthy growth of the animals at the farm. These jobs were all, in the same way, at the basis for wealth and for feeding of the family. The needs that moved those who worked the land was to produce, limiting at the maximum the expenses. Are happened so the years - poor vintages or marred by frosts and hailstorms - in which the potatoes, for example, could have replaced the wine as a source of income and livelihood for the farmer. With the advent of specialized viticulture and the trade, the things have changed and the huge economic interests involved in this business have put in motion scientific research which, through the use of chemistry, has led to improvements decisive in the life of the producer.

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